JetBlue continues to garner positive attention with its customer service, terminal amenities and recent decision to end expiring points. Now the New York-based airline is trying something different with its TrueBlue Family Pooling Program. Billed as the first of its kind in the US airline industry, the program lets family members pool and share their points and miles – which I think is a smart move.
JetBlue defines a family as:
Two adults, up to five children, under age 21
Families....