Points vs. Direct Rewards – How to Choose the Right Incentives for Your Surveys and Studies

Poor research participation continues to be a source of angst for researchers everywhere. And when this happens you’re left with unreliable data and questionable insights, which ultimately can have a negative impact on the business.  To consistently get the quantity and quality of responses you need, researchers are increasingly adding incentives to their research processes. There are two primary ways in which you can incentivize research participants. You can offer....

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