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Chad Warren, VP of Marketing at MRM shares how B2B brands can shift from a traditional to a digital business model, including how to rethink the B2B buyer's journey.
Chad was joined by Clay Warren, Head of Digital CX at Qualtrics.
Hear the full interview
Digital leaders achieve 5x the revenue growth versus laggards, yet only one in three B2B companies have embraced this transformation. Why do you think that is?
“Old habits die hard. The way the marketing....
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