Planet BrewDog: Boosting Purchase Frequency by 400%

Aligning with the customers’ values and supporting ESG causes is one of the hallmarks of a next-gen emotional loyalty program. But how can a reward program meaningfully contribute to a cause, such as sustainability? Craft beer retailer BrewDog does so by encouraging customers to offset their carbon footprint by purchasing the brand’s carbon-negative products. With a unique, badge-focused system and an array of appealing rewards, the Planet BrewDog loyalty program....

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