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During Apple’s Worldwide Developers Conference a few weeks ago (WWDC ‘21 6/7-11), the company announced its new “Mail Privacy Protection” (MPP) feature which will be implemented on the Apple Mail app in iOS 15, iPadOS 15, and macOS Monterey coming this fall. Senders are going to need to adjust tactics to accommodate the initiative, for sure, but those who have dubbed it “pixelgeddon” may be making a bit of a mountain out of a molehill.
MPP, as Apple....
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