Personalization is the holy grail of marketing. Customers expect nothing less than personal, purposeful brand experiences with every interaction. In fact, 80 percent of people are more likely to do business with a company that offers personalized experiences. It builds trust and shows customers that you value them. Marketers are at varying stages of maturity in their personalization journeys. The fact is, when it comes to personalization, you absolutely have to crawl before you....

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