Remember those old geometry proofs you hated in high school? Or maybe you liked them like I did. Regardless, a geometry proof is a pretty good metaphor for the conundrum that marketers are finding themselves in: If you’re a marketer today, you must build and deepen your brand’s relationship with customers via personalized communications. Here are the facts: 1.     Customers, not brands, drive engagement now—they choose the frequency and they....

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