Personalization Versus Relevance for Today

Today’s customers expect marketers to relate to them for an optimal customer experience. When marketers know their customers deeply, and can anticipate their needs, mutually-beneficial bonds get forged. Customers feel understood and get their needs met; marketers effectively nurture the relationships they’ve built, and continue to win them over with the right offers at the right time. In this blog post, we’ll explain the difference between two commonly-confused buzzwords....

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