1. 102 views

Personalization is one of the most essential elements of a successful customer loyalty program for several reasons. The primary goal of most loyalty programs is to incentivize customer behavior in ways that benefit both the company and the customer. Not all customers will value various incentives in the same way, so treating all customers the same way will diminish the impact of a loyalty program. A 2017 Wall Street Journal illustrates how customers become more frustrated with....

Recent Content