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Aimia recently contributed to a VentureBeat webinar titled “The mobile effect: How to turbocharge your personalization.” The recording can be found here. This article expands on questions that came up after the panel presentation.
What are the biggest gaps you see in brands’ approach to personalization and how easy/hard is it to fix them?
We see three major gaps that occur frequently:
“Garbage in, garbage out” still holds true....
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