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If personal data is the “new oil” of tomorrow, it needs to be treated as such. We should start viewing it as a precious resource and develop a new way to incentivize and reward individuals for contributing to the data economy.
Leonard “Lenny” Murphy is a market research expert and founder of Greenbook, an online market research publication, with nearly 20 years of experience in various senior level roles, including CEO of Rockhopper Research, CEO of BrandScan360 and Senior Partner of Gen2 Advisors. A major focus of his work is the advancement of innovation and strategic positioning within the market research industry. He also specializes in utilizing emerging technologies to maximize the potential of insight generation, consumer/brand engagement and marketing ROI. Lenny lives in Atlanta, GA with his beautiful wife, six children and pack of beloved pets.