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It’s never been more important for marketing to speak the language of technology (IT) and for IT to speak the language of marketing. Why? Because technology is radically changing the world and marketing and IT have the opportunity to radically change the enterprise together. Yes, the stakes are high and so is the potential payoff.
The opportunity is to create great value by realizing the innovative power of technology, and doing it requires agility, resourcefulness and a willingness....
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