Participant Perspectives; The Importance of Seamlessly Connected Retail Customer Experiences

We at KNow Research are constantly curious about the changing needs and preferences of retail customers.  To keep our finger on the pulse or “In the KNow” on retail trends, we periodically conduct research with shoppers to understand their customer journey and the importance of omnichannel experiences.     Shoppers have higher expectations than ever and can easily pinpoint where retailers can be more seamless in delivering a connected....

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