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If you’re on our website and reading this blog, the chances are that either now or at one time or another in the past, you’ve been faced with the task of designing an effective Customer Value Management or Loyalty program. The question’s an obvious one; arriving at the right answer is less easily achieved.
But it’s what will eventually define and measure your success. Based on our team’s many years of experience, here’s our three-part guide to the key....
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