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It has been reported countless times, and observed by any marketer in charge of social – Organic reach is dead. Most all social platforms have limited reach, forcing marketers to spend money on paid media. Aside from the random viral moment, it’s impossible for brands to reach a great deal of the audience they spent valuable time and money building.
This hasn’t stopped brands from trying. But the truth is, even if social platforms didn’t limit reach, it wouldn....
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