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Contactless channels have been around for the last decade or so. They were innovations hospitality companies could use to deliver parts of the experience in streamlined ways. They saw moderate adoption at first, gradually got more popular, and then seemed to level off.
…then COVID-19 happened.
The pandemic turned people’s perceptions of contactless engagement on its proverbial ear. In a 2020 study done by Skift and Oracle Hospitality, early in the....
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