Paul Brown will be the first to tell you that his relationship with JetBlue is unconventional – he even likens it to the movie Her, which tells the tale of a man falling in love with an artificially intelligent computer operating system. When most people mention or interact with a huge, multinational company via social media, they understand that the company might not even see the message, and they certainly don’t expect a response. But, again, Paul’s relationship with....

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