On Loyalty, Advocacy and March Madness

March Madness is a phenomenon that has grown over the course of almost 80 years. Just eight teams participated in the very first tournament in 1939; today there are 68 teams and around 50 million people participating in office pools, hoping to pick that “perfect bracket.” For me March Madness began in 1991, my freshman year at Iowa State University - years before today’s mobile apps and digital brackets. The Madness monopolizes three weeks, always delivering many highs....

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