An economy on the cautious upswing, brand allegiance up for grabs, and mobile technology being the linchpin of it all meant that in 2012 loyalty programs achieved newfound relevance in attracting and retaining customers. Consumers opened their wallets this year and sought experience-driven brand engagement. But they did so in caring and cautious ways. It was also the year that a new term, omnichannel loyalty (OCL) not only came into existence, but gained prominence as an outgrowth to the....

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing