The one investment you need to make this year is... Loyalty. Seriously. We're not just being biased here. Read on. Want to personalize? 63% of marketers are struggling with data-driven personalization. Want to solve for the huge churn from one transaction to the second and third transaction? Increasing retention by 5% can yield 25% to 95% increase in profits. Want to create a shared, single view of customers across all business units?   ....

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