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Originally published on Forbes.
As many parts of the U.S. loosen their COVID-19 restrictions, many businesses are heading into the Explore phase, the first of three phases of recovery that I’ve previously defined. To understand the consumer mindset entering into this new phase, we asked 10,000 U.S. consumers a number of questions about their attitudes and activities.
Health concerns and trusted information sources
We wanted to understand how consumers feel about....
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