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Originally published on Forbes.
As many parts of the U.S. loosen their COVID-19 restrictions, many businesses are heading into the Explore phase, the first of three phases of recovery that I’ve previously defined. To understand the consumer mindset entering into this new phase, we asked 10,000 U.S. consumers a number of questions about their attitudes and activities.
We wanted to understand how consumers feel about their personal health risk and where they turn for information. As you can see in the two charts below:
As people change their daily routines, what new online behaviors have they adopted? We asked consumers about 16 activities and found that more than 20% of consumers started using video to make calls and to participate in group discussions with friends and family since the start of COVID-19. Next on the list is virtual religious services and remote healthcare.
But what activities do they expect to continue?
As organizations make plans to go back to business, consumers will begin ramping up their in-person activities. But which ones are at the top of the list? We asked consumers about their likelihood to quickly start doing 17 common activities. Our analysis shows that:
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