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The COVID climate has prompted more shoppers than ever before to shift to digital channels. Today’s volume of new online shoppers is 2x greater than pre COVID-19 levels. However, these new online shoppers are 5-7x more likely to be declined by current fraud systems than returning customers, a phenomenon Forter has defined as New User Missed Opportunity (NUMO).
NUMO is FOMO manifested for e-tailers. No retailer wants to miss out on an opportunity to convert a potential....
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