New Loyalty Study Reveals 95% of Retailers Have Discussed Launching a Premium Loyalty Program This Year – Here’s Why

Premium loyalty programs aren’t new, but they’ve been on the rise for the past few years, and for good reason. Customer loyalty is harder than ever, and many traditional loyalty programs aren’t differentiated enough. This is an especially important point as retailers get proactive in 2021. The global pandemic has pushed consumers online and leveled the playing field for all retailers. This has accelerated the differentiation process for retailers and made customer....

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