As a loyalty marketer, you may not stand around the water cooler and talk about FASB, U.S. GAAP, or the differences between deferred revenue and incremental cost as accounting methods. You may not even be aware of how your loyalty program handles financial liability. But, it’s time to start getting up to speed on this, because changes are coming to the accounting guidelines that may affect your loyalty program and go into effect as early as December 2018. Let’s take a look at....