New Data: How Much Does Community Matter When Building Brand Loyalty?

A sense of community is a powerful feeling for people sharing any common bond. And the same is true for brand communities.   If your brand instills a sense of community and exclusivity for your customers, chances are they will wind up being your best customers and strongest advocates.    According to our recently released 2022 Customer Loyalty Data Study: What Are the True Drivers of Loyalty in the Minds of Consumers?, 22% of respondents say a strong sense of....

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