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The following post originally appeared on the DMA Advance blog, republished here with permission and gratitude. It was written by Stephanie Miller, VP at DMA and Chair of the Program Committee for their conference,NCDM13: Where Marketing Meets Big Data.
The secret glue between IT and marketing departments is big data. ”This is equal parts obstacle and opportunity,” said Liz Miller, VP of the CMO Council in the luncheon keynote at the NCDM13....
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