I recently had the pleasure of hearing author and entrepreneur Seth Godin speak about how to do “work that matters.” Seth’s a fantastic speaker, and he touched on topics such as the spread of ideas, marketing, and the digital economy. Here’s what stood out: Adopt the “I’ll give that a try” mentality. Seth says: “It’s easy to fall into the trap of trying to get your ducks in a row without even knowing what to do with the ducks.&rdquo....

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