Navigating The Inbox – The Value of A Welcome Series

New relationships are exciting. It is a time when you get to know someone and they get to know you. You learn about each other and determine how symbiotic the relationship can be, which takes time. So why is it that more than 90% of brands are sending only one welcome message? Capitalizing on the welcome messaging opportunities, at a time when the subscriber is highly engaged, is one of the continued, big misses by brands with their email programs today. Here are some things to consider....

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