Saying goodbye is never easy. It can be difficult and complicated, but when it comes to your email program it may be a necessary task. What makes it so difficult for marketers to say farewell? Largely it is tied to the fact that they still want to try to engage and the customer hasn’t specifically said goodbye – they’ve just gone silent. But determining how much silence is equivalent to “so long” varies by customer.
There is a lot of advice out there about....