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It’s July, Mobile World Congress has just ended, and I haven’t left my desk. Welcome to the future? Perhaps.
From a strictly personal perspective, I enjoyed the virtual event. The online conference platform was user-friendly, sessions were easy to identify and attend, there was no carbon to offset, and coffee came without the usual, lengthy queues (never mind the outrageous expense).
From a sales perspective, I suppose there will always be an argument for face-to-face....
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