Most Consumers Will Pay to Join Premium Loyalty Programs, but What About Your Existing Program?

According to our 2021 Premium Loyalty Data Study, 76% of consumers would pay to join a premium loyalty program.   These programs are becoming more popular with consumers because they provide them with instant, 24/7 access to top-tier benefits. This builds and retains greater loyalty and trust with your customers.  According to a McKinsey study, members of premium loyalty programs are 60% more likely to....

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