More than a Good Deal: Drive Real Customer Loyalty this Holiday Shopping Season

Some brands go into the holiday shopping season looking for a panacea for whatever issues they have encountered over the past 12 months. Stagnant annual sales figures can be revitalized and salvaged by capitalizing on the surge in shopping activity and enticing customers with deep discounts and generous promotions. With consumers expected to spend more than $1,000 each on holiday shopping this year, there will be no shortage of opportunities for brands to bolster their sales numbers and....

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