Please enter your username or the email address associated with the account so we can help you reset your password.
You might not know it but you have probably already experienced cognitive dissonance multiple times today. Buying coffee. Watching an ad on TV or online. Passing a billboard on the way to work. Whether you are aware of it or not, your actions may have been motivated, guided and rewarded by brands with offer structures crafted to modulate cognitive dissonance (up and down). When done correctly, an offer that leverages cognitive dissonance will deliver a desired behavior for the brand. This....
This article is Loyalty360 Subscriber-only content; please log in to read. Not a subscriber? Don't worry, it's easy to sign up! Click below to read this article and access other complimentary Loyalty360 content.
This content can be viewed with a complimentary Loyalty360 subscription. For access to even more content and association benefits, view Loyalty360 membership levels here