Parlez-vous emoji? Step aside, French – there’s a new language of the future. Well, maybe. Since Apple’s release of the emoji keyboard in 2011, the use of emojis has grown exponentially. This past March, nearly half of Instagram comments and captions contained emoji characters. But this isn’t just the language of choice for consumers. Emojis are brands’ latest attempt to appeal to the younger, texting-heavy demographics of Millennials and Gen Z. Brands such as....

Recent Content