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It’s an undeniable fact mobile technology is continually on the move. As the technology evolves, it’s important to stay up-to-date. Whether you’re new to the mobile industry or a seasoned veteran looking to stay ahead of the curve, these mobile trends will help you pay attention to what’s hot in all things mobile.
Chatbots continue to disrupt the messaging game for marketers
With the recent release of Google’s ‘smart messaging’ app, Allo, and Apple’s release of enhanced iMessage features, it’s clear that the big players are getting on board and staying on board with the chatbot movement. Chatbots, messaging software that simulates online conversations with humans using artificial intelligence, started taking off earlier this year when Facebook announced that brands could create their own chatbots for Facebook Messenger. Since then, brands have been rolling out their own chatbots on Messenger, directly in their apps, and in other messaging applications to help customers with basic transactions such as placing orders, delivery information, account questions, and more.
The Google Allo release changes the game by allowing customers to interact with chatbots directly in peer-to-peer messaging conversations to get information such as local restaurants, movie times, and directions. This rapid progression of chatbots and the artificial intelligence behind them is positioned to fundamentally alter the way people interact with their devices in the near future. The use cases of this type of data-driven artificial intelligence will continue to cause further disruption of how humans and machines interact.
To learn more about chatbots and how to apply them to your brand, check out this article on Mobile Commerce Daily by our VP of Product, Brian Heikes.
The resurgence of video puts focus on the importance of camera quality on mobile devices
As traditional TV continues to lose viewership to over-the-top services such as Netflix and Hulu, digital channels continue to win big with nearly 80% of global internet traffic projected to be driven by video in 2020. (Source). And, that viewership also continues to make the transfer to mobile. According to L2, video is now a mobile first experience and will account for 77% of all US mobile data traffic by 2020, up from 61% in 2015.
With this focus on video for user-generated content creation, we’re seeing the big players putting emphasis on the quality and functionality surrounding mobile phone cameras, and even introducing their own alternatives for better quality video:
Last month, Snapchat released its first hardware product, Spectacles, which are glasses designed to capture short video clips by clicking the button on the device. Instead of being tied to the user’s smartphone camera, Snapchat (now Snap Inc.) will be more in control of the quality of video content on its platform. With video replacing text as the primary form of communication on apps like Snapchat, controlling the camera and video experience is crucial to the customer experience.
In its September release event, Apple unveiled updated specs of the iPhone7 camera, including dual camera functionality that foreshadows upcoming AR/VR plans in the future.
Facebook released Instant Video which allows users to send short videos within a Facebook Messenger chat, and Instagram’s new ‘Stories’ parallels Snapchat’s ability to share short, un-edited video to other users in the app or on the main feed of the home screen.
Google’s Daydream and Tango platforms focus mainly on providing enhanced VR capabilities in smartphones and could open the door to allow for users to search for information through their cameras instead of through text or voice capabilities.
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