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For decades, brands competed on price, product, place and promotion. More recently, marketers have gone toe-to-toe using carefully-crafted predictive customer journeys. Now, the new arena is mobile customer experience (CX).
Consider that 65 percent 65% of customers find a positive experience with a brand to be more influential than great advertising. It’s more important today to quickly provide customers with the precise services or information they need than almost....
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