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With Apple boasting of over 50 billion downloaded apps and Starbucks processing over 10% of their U.S. transactions through their mobile apps, it should come as no surprise that one of the leading GMOOT (Get Me One Of Those) buzzwords across all of the industries is mobile apps. Contrary to this bridge-jumping-party-train, mobile apps are not always the best solution for many outreach campaigns and organizational goals. Mobile websites can also offer an effective avenue for....
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