“It all began in the markets of Provence. With nothing but an alembic, a small truck and a solid knowledge of plants…” is L’Occitane’s humble origin story. Since then, the brand has grown to sell luxurious skincare and beauty products in stores across the globe. But as digital channels became more important for consumers, it was harder for L’Occitane to reach and identify their best customers online—and more importantly, to allocate....

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