While undercover, I asked a lot of people about running loyalty programs. Based on their answers, loyalty programs are such an easy concept. “I just give my customers points for the money they spend, some cool rewards — maybe sprinkle in some tiers for good measure — and boom, instant success! It isn’t rocket science”, some have said. However, there’s more than meets the ear… I’ve since learned the whole truth.
In reality, there’s a....