Mission: Loyalty — Increase Engagement and Reduce Dormancy in Your Loyalty Program

Creating a loyalty program requires a lot of resources, so it’s very important to follow through. Customers will enroll fast in the beginning if your message is right, but real success comes from continuing to engage them as members. In this episode of Mission: Loyalty, I’ve gathered all the intel you need to increase loyalty program engagement and ensure that your rewards program never gets boring. The importance of increasing engagement in your loyalty program also resonates....

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