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Congratulations! If you’ve read through Part 1 of our 3-part series, you’ve gained an appreciation
for the potential impacts the new “deferred revenue” accounting rules could have on your loyalty
program’s financial performance. Your finance team loves you now, and has a deep, profound
respect for any and all of your initiatives. Well, maybe not, but if you missed Part 1, we encourage
you to give it a quick read. For those who want the....