Part 1: New Rules in Loyalty Liability & Revenue Recognition Accounting rarely makes any marketer’s Top 10 list for enthralling must-reads, but if you have a loyalty program, or are contemplating one, sharpen your pencils and grab your pocket protectors.  In Part 1 of this 3-part Brierley+Partners’ Mind the GAAP series, we’ll summarize the accounting changes, potential impacts to your bottom line, and reporting needs.  In Part 2, we’ll highlight some....

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