Part 1: New Rules in Loyalty Liability & Revenue Recognition
Accounting rarely makes any marketer’s Top 10 list for enthralling must-reads, but if you have a loyalty program, or are contemplating one, sharpen your pencils and grab your pocket protectors. In Part 1 of this 3-part Brierley+Partners’ Mind the GAAP series, we’ll summarize the accounting changes, potential impacts to your bottom line, and reporting needs. In Part 2, we’ll highlight some....