Millennials, Mobiles, and Mobility

If baby-boomer’s cultural challenge was handling the rate of change, millennials have nailed it. They expect it. They are as familiar and comfortable with their technology as a boomer is with a book. And their technology of choice is their smart phone. In a recent blog by The Financial Brand , Ann Reichart quotes a study that suggests that for 87% of millennials, “my smartphone never leaves my side, night or day.” As the old adage goes, “if all you have is a hammer....

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