As financial institutions continue to struggle to attract younger customers and companies compete to capture a share of the ever elusive millennial wallet, we may want to step back and take a closer look at the way their grandparents use their phones and shop online. Like a genetic trait that skips a generation, there is evidence that indicates that the Millennials are much more like their grandparents than we could have ever imagined, especially when it comes to online and mobile shopping.
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