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One of the most often repeated quotes in business is, "If you can't measure it, you can't manage it." It's attributed to the late management consultant Peter Drucker, and it's become so ingrained in business parlance that it's almost cliché. And people still say it for one simple reason - it's true.
Even in today's complex digital world, measurement to manage still holds true, even if it's considered a very basic....
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