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It’s widely known that consumers have lots of brand relationships. It’s been estimated that US consumers have over 3.8 billion loyalty memberships1. Radicati projects worldwide DAILY consumer email volume hit 111.1 billion in 20182. How do you stand out in this crowded, noisy field where the average American household is enrolled in 19 to 29 programs, but is only active in 5 to 12 of them1? Relax. The challenge isn’t that daunting. First things first....
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