If you’re pursuing personalization as part of your marketing strategy, you’ll know how important data is to the end result.
After all, it’s hard to give each customer a tailored experience if you don’t know who they are, how they shop or what they’re trying to achieve.
But knowing that data matters is only the first step on the path to personalized CX. It’s how you manage that data that determines whether you find success.
So how do you make sure....