Which new channel is winning with the customer?
Given the current hype about social media as a marketing channel I thought it might be nice to see how our respondents in the Pleased to Meet You survey responded to this channel. In particular we will compare it to the mobile channel which was previously flavour of the month but seems to have lost its sheen.
An initial look at the number of our participants that interacted with one of their core brands1 over the four week study period....