Marketing Tech in Transition: Big Data

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In this marketing tech in transition series, my team and I highlight four imperatives: Big Data, Cloud, Identity Resolution and Artificial Intelligence and share how applying these imperatives will transform your marketing tech.  To dive deeper into our Big Data journey over the last five years, I sat down with Epsilon’s Enterprise Architecture leads,  Prashanth Athota, Krishna Kodali and Jayendra Gurram.  Nearly every client I speak to seems to fall into....

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