17 days ago, I posted Olympic inspiration for marketers  and in it I shared a few good lessons for marketers from the Games. With a long-term focus, discipline, results orientation and teamwork, all sorts of victories are possible - for both athletes and marketers. Those same lessons have been validated during the London games in a rather unexpected way by the presence and contributions of some of the brightest stars of the athletes - the women. Let me explain. USA women achieved....

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